Andres is the CEO and Founder of Boldsight, a strategic design and innovation consultancy that helps organizations create meaningful and impactful solutions for complex challenges. He has over 15 years of experience in designing and leading projects across different industries and sectors, such as media, education, health, and social impact.
He holds a Master’s of Science in Strategic Design and Management from Parsons The New School for Design and a certification in Behavioral Economics Design from the Mexican Institute of Behavioral Economics. He is passionate about applying human-centered design, systems thinking, and behavioral science to address the needs and aspirations of people and communities. He has been designing, strategizing, and consulting professionally since 2006 at companies such as Accenture, and Propelland.
Main proyects:
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Virtual bottle digital solution for returnability (The Coca-cola company)
Build a digital solution that reduces the most relevant returnable consumption barrier (having the bottle on hand at the time of purchase), and configure the returnability model to take advantage of the potential of the new digital era. We captured and refined the ideal experience of the returnability ecosystem and the Virtual Bottle, to create…
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Gain deep understanding of a recommendations app (Facebook)
Our client needed to get immersed in the Mexican market to gain a deep understanding of a recommendations app with both users and businesses. We understood what does it mean to be local, relationships and social environment, how Mexicans rate, review, recommend and comment. Main objectives: Comparison: To understand how the sentiment around Facebook’s rating…
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Multiple Sclerosis Patient Journey Map (ROCHE)
Our client needed to launch a new treatment for patients with two of the three forms of sclerosis: Recurrent forms of Multiple Sclerosis (RMS) and Primary Progressive Multiple Sclerosis (PPMS). We designed and developed guidelines for the launch and adoption of a new treatment, based on a deep understanding of the Multiple Sclerosis patient’s journey…
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Organizational Innovation Model Design & Implementation (Bimbo)
Design and implement an ad hoc Innovation Model to accelerate the company’s wide level of innovation, helping our client to develop several aspects of a consumer-centered innovation culture: organization, teams, skills, process & tools; this translated into a two-year collaboration with the client across 13 countries. We finished the year with more than 400 associates…
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Unlock Fanta’s potential and enable growth (The Coca-Cola Company)
Help the Fanta team and extended partners identify the business challenge that will provide an avenue to reinvigorate the brand, creating value for consumers and The Coca-Cola Company system. Objectives:
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Corporate events & experiences, Reimagined (HP)
Create an authentic, consistent, consumer-centric service experience across all corporate events, capable of widening the sales funnel and providing high-touch experiences at scale. Through curated experiences and assets relevant to specific segments or individual customers that give HP corporate experiences an advantage for sales conversions, reimagined corporate experiences that aim to be consistently superior independent…
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Bay labs, establishing Rakuten in the Bay Area innovation ecosystem (Rakuten)
With a view to establish Rakuten as a key player in the Bay Area innovation ecosystem, Rakuten asked us–along with Pininfarina–to help define a strategy and execution plan to launch a 5G lab and a customer experience centre in the San Francisco Bay area by September 2020. Objectives:
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Changing the rules of Water (The Coca-Cola Company)
Rewrite the current status quo of water through a co-creative process, together with the OXXO team, to help increase CIEL’s value proposition and differentiation, improve the commercial relationship and increase the water business in different channels, providing a better experience to customers. Objectives:
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Understanding the importance of staying close with the financial loans customers (Crédito Real)
Our client was seeking to understand the opportunities for payroll credit to create growth upon their business and a better relationship with their clients by understanding their desires, aspirations, and interests on why and how they live the experience of getting a loan from a financial institution. We had interviews with stakeholders, clients, competitor’s clients,…
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Redesign the experience on waiting lines for customers and cashiers (Walmart)
Creation of concepts aimed at improving the experience of consumers and cashiers in the stores, as well as providing incentives to maintain and generate loyalty in Superama registers. The concept proposal includes new digital tools as well as modifications of spaces and physical tools such as the app redesign, register redesign, and the creation of…
Andres Ortega 